Road To A Million: Building A Million Dollar Home Cleaning Business
Logan Manzanares
589 episodes
2 days ago
Road To A Million: Building A Million Dollar Cleaning Business is the podcast where Logan Manzanares along with his beautiful wife Katie document their journey growing their million dollar home cleaning businesses.
Logan & Katie started their first home cleaning business in 2020.
Currently their home cleaning businesses do $3,000,000 in annual revenue.
They have also helped 6 other business owners build million dollar businesses in 2025 alone.
Each week, Logan & Katie share battle-tested tactics, wild stories, and million-dollar frameworks that help you dominate your local market, build a winning team, and finally stop working IN your business so you can work ON it.
If you’re hungry to hit $1M and beyond, you’re in the right place.
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Road To A Million: Building A Million Dollar Cleaning Business is the podcast where Logan Manzanares along with his beautiful wife Katie document their journey growing their million dollar home cleaning businesses.
Logan & Katie started their first home cleaning business in 2020.
Currently their home cleaning businesses do $3,000,000 in annual revenue.
They have also helped 6 other business owners build million dollar businesses in 2025 alone.
Each week, Logan & Katie share battle-tested tactics, wild stories, and million-dollar frameworks that help you dominate your local market, build a winning team, and finally stop working IN your business so you can work ON it.
If you’re hungry to hit $1M and beyond, you’re in the right place.
Road To A Million: Building A Million Dollar Home Cleaning Business
1 hour 11 minutes
5 days ago
12 Lessons From 12 Years In Business
>>> Free Home Cleaning Courses <<<
Standard Operating Procedure for Growing a Cleaning Business to $1 Million
Objective
This SOP outlines actionable steps to effectively grow a cleaning business to $1 million in revenue, based on proven strategies and lessons learned from successful entrepreneurs.
Key Steps
1. Understanding the Business Growth Mindset 0:00
Recognize the goal of growing your business to $1 million.
Understand that starting from zero clients is common and achievable.
2. Utilize Personal Networks for Initial Clients 1:37
Reach out to your existing network to find your first clients.
Use a script to offer discounted cleaning services to friends and family.
3. Transition to Digital Marketing 2:34
After initial client acquisition, start using Facebook ads to generate leads.
Focus on building a strong online presence.
4. Establish a Reliable Team 3:18
Hire reliable staff who can operate independently of you.
Ensure that your business can function without your constant involvement.
5. Track Financial Performance 6:04
Regularly monitor weekly revenue and growth metrics.
Set financial goals and track progress towards them.
6. Embrace the Learning Process 7:56
Accept that you will need to learn new skills to grow your business.
Be willing to step out of your comfort zone and tackle challenges.
7. Solve Business Problems 8:21
Focus on solving the toughest problems in your business.
Delegate tasks to others once you have solved them.
8. Measure Success by Financial Metrics 14:27
Use your bank account balance as a measure of success.
Aim to increase your revenue consistently.
9. Understand Sales as Service 15:45
Shift your mindset to view sales as a form of service to clients.
Develop strong sales skills to effectively communicate value.
10. Prioritize Client Needs 20:06
Focus on serving clients and staff before expecting rewards for yourself.
Understand that client satisfaction drives business success.
11. Observe Actions Over Words 23:00
Pay attention to what clients and employees do, not just what they say.
Use their actions to gauge commitment and alignment with business goals.
12. Submit to Proven Systems 01:02:00
Follow established systems and processes without trying to modify them.
Trust that these systems have been developed through experience and success.
Cautionary Notes
Avoid making emotional decisions based on temporary setbacks.
Do not underestimate the importance of tracking your financial data accurately.
Tips for Efficiency
Regularly review and adjust your marketing strategies based on performance data.
Invest in training for yourself and your team to improve skills and efficiency.
Network with other business owners to share insights and strategies.
Road To A Million: Building A Million Dollar Home Cleaning Business
Road To A Million: Building A Million Dollar Cleaning Business is the podcast where Logan Manzanares along with his beautiful wife Katie document their journey growing their million dollar home cleaning businesses.
Logan & Katie started their first home cleaning business in 2020.
Currently their home cleaning businesses do $3,000,000 in annual revenue.
They have also helped 6 other business owners build million dollar businesses in 2025 alone.
Each week, Logan & Katie share battle-tested tactics, wild stories, and million-dollar frameworks that help you dominate your local market, build a winning team, and finally stop working IN your business so you can work ON it.
If you’re hungry to hit $1M and beyond, you’re in the right place.