Join the FREE Home Cleaning Courses. Click Here   Introduction to Sales and Marketing 0:00   Understand the importance of sales and marketing in growing a cleaning business. Recognize that success comes from learning through experience and overcoming challenges.   Skill Sets Required for Success 5:01   Courage to Commit: Commit to marketing, coaching, and employee management. Maintain daily commitment despite challenges. Ability to Learn: Acknowledge personal responsibility for business growth. Be open to feedback and willing to adapt.   Conviction to Sell 9:28   Understand that selling is essential for business growth. Focus on serving clients rather than just selling to them.   Self-Control to Follow the Plan 10:54   Stick to the established business plan even when faced with difficulties. Ensure consistency in actions to achieve desired outcomes.   Understanding the Marketing Ratio 52:50   Calculate your marketing ratio: Formula: Total Marketing Spend / Total New Sales Revenue. Aim for a minimum ratio of 5:1 to market effectively for free.   Sales Call Framework 30:05   Opener: Introduce yourself and your company warmly. Understand the Problem: Ask questions to identify the client's needs. One-Time vs. Recurring: Determine if the client is looking for a one-time service or ongoing cleaning. Identify the Avatar: Understand if the client has used cleaning services before.   Logistics and Pricing 39:18   Gather necessary logistics information (e.g., home size, pets). Provide a clear quote based on the information gathered.   Closing the Sale 47:20   Present the recurring offer if applicable. Schedule the cleaning appointment and set expectations.   Collecting Deposits and Cancellation Policy 49:22   Collect a non-refundable deposit to secure the booking. Clearly communicate the cancellation policy to the client. Cautionary Notes Always prioritize the client's needs over your own sales goals. Avoid rushing through the sales process; take the time to listen and understand the client. Tips for Efficiency Practice your sales script regularly to improve confidence and delivery. Use a CRM to track client interactions and preferences for better service. Continuously seek feedback from clients to refine your approach.