Teaching you the secrets of running a successful rock band program, or just how to create an inspiring community centered on making music in your music lesson business. Host John Kozicki played in punk rock bands and went to school for business, while co-host Mandy York studied vocal performance and sang classical music. With vastly different background, these friends both run successful music lessons businesses and decided to record their conversations. From philosophy and culture to teaching and business strategy, each week John and Mandy turn their experiences into practical advice you can use to improve your music lesson business.
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Teaching you the secrets of running a successful rock band program, or just how to create an inspiring community centered on making music in your music lesson business. Host John Kozicki played in punk rock bands and went to school for business, while co-host Mandy York studied vocal performance and sang classical music. With vastly different background, these friends both run successful music lessons businesses and decided to record their conversations. From philosophy and culture to teaching and business strategy, each week John and Mandy turn their experiences into practical advice you can use to improve your music lesson business.
71: Sara Campbell | Stop the 'Ick' -- Authentic Marketing for Music Teachers
Rock School Proprietor Podcast
37 minutes
1 month ago
71: Sara Campbell | Stop the 'Ick' -- Authentic Marketing for Music Teachers
John Kozicki (Michigan Rock School and RockSchoolProprietor.com) talks with business and marketing coach Sara Campbell of Savvy Music Studio about using your existing student relationships to transform your marketing. Instead of inventing ideal client personas or copying flashy social media tactics, Sarah shows how the language you already use in lessons and the real progress you see every week are your best marketing tools.
In this episode:
Why inauthentic tactics (fake scarcity, polarizing posts, product-style marketing) feel icky for music teachers
How focusing on truth, trust, and niche specialization attracts better-fit clients.
Why authenticity in communication is more effective than marketing jargon, and how to niche down to find your unique voice as an instructor
Practical tips like capturing small lesson moments, asking students what mattered in a lesson, and marketing to your current families as much as to prospects.
This episode offers clear, actionable advice for studio owners who want to market more authentically, improve retention, and grow by leaning into what already works in their studio.
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Rock School Proprietor Podcast
Teaching you the secrets of running a successful rock band program, or just how to create an inspiring community centered on making music in your music lesson business. Host John Kozicki played in punk rock bands and went to school for business, while co-host Mandy York studied vocal performance and sang classical music. With vastly different background, these friends both run successful music lessons businesses and decided to record their conversations. From philosophy and culture to teaching and business strategy, each week John and Mandy turn their experiences into practical advice you can use to improve your music lesson business.
