A series of conversations at the intersection of Commerce, Culture and Creativity with a focus on youth and marketing.
Each week, our host James Erskine (CEO of Rocket, Podcaster and Entrepreneur) will be joined by guests such as Rory Sutherland (Behavioural Economist), Paul Samuels (Vice President of AEG) and Emma Sayle (CEO of Killing Kittens).
He'll be finding out a bit about them, what their role encompasses and about the businesses they work for. Asking them what really motivates, mobilises and fuels young people to take action.
This is Rocket Fuel.
Hosted on Acast. See acast.com/privacy for more information.
A series of conversations at the intersection of Commerce, Culture and Creativity with a focus on youth and marketing.
Each week, our host James Erskine (CEO of Rocket, Podcaster and Entrepreneur) will be joined by guests such as Rory Sutherland (Behavioural Economist), Paul Samuels (Vice President of AEG) and Emma Sayle (CEO of Killing Kittens).
He'll be finding out a bit about them, what their role encompasses and about the businesses they work for. Asking them what really motivates, mobilises and fuels young people to take action.
This is Rocket Fuel.
Hosted on Acast. See acast.com/privacy for more information.
Magazines. Do you remember those? If you are like the majority of people you probably thought that they were majoritively over in society... that tiny bit of your local corner shop or supermarket you walk past and not even had a gander at. Well in the world of the children's market they are thriving! Children's magazines are filling that gap that the modern parent are screaming for!
So we had a chat with Story House Egmont. More importantly we spoke with Jaime Smith who is the Creative Director at Story House Egmont.
Jaime and James talk a bit about where Jaime got his start in the boom of gaming mags of the 90s early 00's and how the audience of magazines has or has not changed. We talk about giving children and also importantly parents back a "Me Time Moment", what that means and why magazines fill that gap. And we even talk about where magazines fit in to the world of making education fun for children of all ages.
Then as we always do we ask Jaime Smith, Creative Director of Story House Egmont for his... Rocket fuel!
If you know someone or your self want to be on the podcast reach out below. Or if you wanna know more about the what the Small Agency of The Year can do for you and your brand why not check us out on our socials and website! We would love to have a coffee with you!
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Follow James @JamesErskine https://bsky.app/profile/jameserskine.bsky.social
Follow Rocket @WeAreRocketHQ instagram.com/wearerockethq
Follow James on LinkedIn linkedin.com/in/jameserskine)
Follow Rocket on LinkedIn https://www.linkedin.com/company/wearerocket/
Contact Jaime on LinkedIn linkedin.com/in/jaimesmithcreative
https://www.storyhouseegmont.co.uk/
Rocket Fuel is the industry podcast bought to you by Rocket Audio and the team at
the award winning Rocket Youth & Parent Marketing Experts
It is Hosted and Produced by James Erskine
Produced and Edited by Jake Aspey linkedin.com/in/jakeaspey/
Hosted on Acast. See acast.com/privacy for more information.
Hosted on Acast. See acast.com/privacy for more information.