When a business is ready to scale its marketing, adding marketing software to its existing CRM is a smart move for many reasons. 

For Dynamics 365 users, there are a number of ways to do this – either by connecting a 3rd party marketing CRM to Dynamics 365, which means using two different systems, one for your sales data and one for your marketing. Or, in Dynamics 365, it's possible to add on the Dynamics 365 Marketing suite.  Again, that has its merits. 

Alternatively, and we believe the smartest option is to use ClickDimensions – a natively built digital marketing software solution that sits right within your Dynamics 365 CRM, so essentially it feels like you're using one system. 

With the help of ClickDimensions expert Dirk Cuthbertson, we discuss the various merits of our preferred marketing software for businesses that are going for growth and want to align their sales and marketing activity.

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