CRM user adoption is essential if you are to get the most from your customer management system. You need your employees to be using your new CRM product to its full potential if you are to see a healthy return on your tech investment.

CRM is only as good as the data you put into it, and good data is only valuable when it is managed well.  For these reasons, it's vital to get your people to use your CRM system effectively and consistently and manage your data diligently. We delve into the topic of User Adoption, a key component of the implementation process, in this newest episode of RocketPod.