Whilst a CRM interface from the user's perspective can be simple and intuitive, implementing CRMs can be complex and multi-layered. They must be built around a business's processes and systems to ensure they deliver value to an organisation.

Even for smaller companies or charities, what can appear as a simplistic solution on the outside requires careful project management and the right technical skills to get it right.

Working with the right CRM partner is essential to avoid these two nightmare scenarios: Implementing a bad CRM that doesn’t meet the needs of your organisation Or implementing a good CRM badly.

Iain and Kyle share how things are done at Rocket CRM and how they ensure CRMs delivered by their team deliver maximum value to clients.