In this 5-star rated weekly B2B marketing podcast, host and 4xCMO Ian Truscott says he's no rockstar, but with his chums, he shares marketing street knowledge, authentic, practical marketing strategy advice that will bring out the rock star marketer in you. A show that Jason Falls described as a "variety show for marketers". Learn more, follow, and get the show notes at https://rockstarcmo.com.
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In this 5-star rated weekly B2B marketing podcast, host and 4xCMO Ian Truscott says he's no rockstar, but with his chums, he shares marketing street knowledge, authentic, practical marketing strategy advice that will bring out the rock star marketer in you. A show that Jason Falls described as a "variety show for marketers". Learn more, follow, and get the show notes at https://rockstarcmo.com.
The Rockstar CMO Studio: A Prediction of a 2026 B2B Marketing Reset
Rockstar CMO FM
40 minutes
5 days ago
The Rockstar CMO Studio: A Prediction of a 2026 B2B Marketing Reset
This week, Jeff Clark, former Forrester Research Director, and our host Ian Truscott, Managing Partner at Velocity B, kick off predictions season and discuss some new research from MomentumABM, who predict a reset of B2B marketing in 2026, based on five forces they’ve identified:
B2B buying dynamics shift
AI moves from pilot to priority
Growth bets consolidate
The demand engine rebalances
Capability gaps emerge
Which they share in a report and a webinar (links below).
As always, we welcome your feedback. If you have a hot topic you'd like us to discuss, please get in touch using the links below.
Enjoy!
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The Links
The people:
Ian Truscott on LinkedIn
Jeff Clark on LinkedIn
Mentioned this week:
Marketing Priorities Survey 2025 - MomentumABM
2026 Marketing Reset: Why the Old Playbook Won’t Win - MomentumABM
Girl You Know It's True - The Latest Beat Newsletter
Ian’s firm - Velocity B
Rockstar CMO:
The Beat Newsletter that we send every Monday
Rockstar CMO on the web, Twitter, and LinkedIn
Previous episodes and all the show notes: Rockstar CMO FM.
Track List:
Stienski & Mass Media - We'll be right back
Papa's Got A Brand New Bag - James Brown
You can listen to this on all good podcast platforms, like Apple, Amazon, and Spotify.
Learn more about your ad choices. Visit megaphone.fm/adchoices
Rockstar CMO FM
In this 5-star rated weekly B2B marketing podcast, host and 4xCMO Ian Truscott says he's no rockstar, but with his chums, he shares marketing street knowledge, authentic, practical marketing strategy advice that will bring out the rock star marketer in you. A show that Jason Falls described as a "variety show for marketers". Learn more, follow, and get the show notes at https://rockstarcmo.com.
