# Roku's Rollercoaster: Stock Split, CEO Selling, and Streaming Dominance Explored
In this episode, we dive into Roku's volatile market performance, analyzing the recent 5.6% price drop following CEO Anthony Wood's $5.2 million share sale. Despite this setback, Roku remains up over 30% YTD, hovering near its 52-week high. We break down the upcoming 10-for-1 stock split on November 14th and what it means for investors, plus examine Roku's game-changing Amazon partnership that's delivering 40% more unique viewers for advertisers at reduced costs.
Hear expert analysis on Wall Street's mixed sentiment, with Piper Sandler's upgrade to "overweight" and a $135 target versus UBS's more cautious $103 valuation. Learn why major hedge funds are increasing their positions despite recent volatility, and understand how Roku's position as North America's leading streaming platform could drive double-digit revenue growth. Perfect for both active traders and long-term investors looking to navigate the streaming media landscape.
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