# Roku's Surprising Turnaround: From Losses to Profits & What's Next
In this episode, we analyze Roku's remarkable market recovery as shares trade near $99.77, reflecting a significant rebound from 2022-2024 losses. Discover how the streaming platform achieved unexpected profitability in Q3, shocking Wall Street analysts who predicted continued losses. We explore how consistent revenue growth has sparked analyst upgrades with price targets averaging $108 and some projecting up to $145. Learn about Roku's strategic moves including the Frndly acquisition and new ad initiatives that are reshaping investor sentiment. We also examine potential challenges from Walmart and VIZIO in the competitive connected TV landscape, reduced short interest suggesting waning bearish positions, and how today's stock split might impact accessibility for retail investors. Don't miss our analysis of what these developments mean for Roku's future as the market narrative shifts from skepticism to optimism.
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