Guest:
Tracy Bookman – Owner, Homestead Roofing (Colorado Springs)

Guest Links:
Website: https://homesteadroofingcolorado.com
YouTube Channel: https://www.youtube.com/@HomesteadRoofing
LinkedIn: https://www.linkedin.com/in/tracy-bookman-620902155/

This episode explores how Tracy Bookman, after years of refining a homeowner-focused content strategy, built one of the most trusted and effective roofing education channels in the country. The episode breaks down how his YouTube library consistently generates high-quality inbound leads, why educational content outperforms traditional sales material, and how answering real homeowner questions creates compounding momentum across YouTube search, Google search, and the overall sales cycle. It explores the categories that currently drive the most traction—roofing scam prevention, shingle education, color guidance, insurance navigation, and Tracy’s in-depth “how to choose a roofer” series—along with his insights on why YouTube leads convert far better than social media or Google traffic. The episode also examines the tension between ethical roofing practices and the scam culture affecting homeowners, the nuance behind storm chasers and commission-based sales models, and how Tracy has evolved his content to avoid painting all roofers negatively. Additional topics include DIY roofing content opportunities, the power of niching into formats like metal or synthetic roofing, long-term compounding from a consistent content catalog, using videos as sales assets to close jobs like Brava tile projects, and the strategic advantage of going all-in on one marketing channel rather than spreading efforts thin. Overall, the episode illustrates how intentional educational content can create seven-figure revenue impact and establish a durable trust moat around a local roofing brand.