In this episode of Room 301, Rob Twells is joined by Ryan Jones, Marketing Manager at SEOTesting, to unpack the real value of SEO experimentation.

They explore why testing matters, how it helps overcome client pushback, and the surprisingly powerful results Ryan’s seen from even the simplest changes.

He also shares a few lessons from career missteps and failures, and explains why SEO isn’t dead, no matter what buzzword comes next.

If you’ve ever felt like SEO is part science, part guesswork, this one’s for you.