Ready to make more money this holiday season? In this episode of Rooted in Retail, Crystal sits down with brand strategist and copy consultant Nicole Prince to break down exactly what retailers should be emailing, posting, and saying RIGHT NOW to boost Q4 revenue — and how to keep that momentum rolling into the new year. Nicole has spent over 15 years crafting high-converting brand voice and copy for major names like Anthropologie, Ulta Beauty, Soft Surroundings, and M.Gemi. Now, she’s helpin...
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Ready to make more money this holiday season? In this episode of Rooted in Retail, Crystal sits down with brand strategist and copy consultant Nicole Prince to break down exactly what retailers should be emailing, posting, and saying RIGHT NOW to boost Q4 revenue — and how to keep that momentum rolling into the new year. Nicole has spent over 15 years crafting high-converting brand voice and copy for major names like Anthropologie, Ulta Beauty, Soft Surroundings, and M.Gemi. Now, she’s helpin...
Fear, Failure & Finding Your Retail Voice with Michael Schultz
Rooted in Retail
38 minutes
1 month ago
Fear, Failure & Finding Your Retail Voice with Michael Schultz
What happens when decades of retail success collide with fear-driven decisions? Michael Schultz, co-owner of Cursive New York, shares how one panicked choice nearly sank his business—and the lessons that turned it into a story of resilience. From 33 years in retail, Michael reveals the secret that never changes: a strong point of view. He also dives into how today’s consumers shop with less confidence, why tariffs are hitting harder than expected, and how showing up authentically on Instagram...
Rooted in Retail
Ready to make more money this holiday season? In this episode of Rooted in Retail, Crystal sits down with brand strategist and copy consultant Nicole Prince to break down exactly what retailers should be emailing, posting, and saying RIGHT NOW to boost Q4 revenue — and how to keep that momentum rolling into the new year. Nicole has spent over 15 years crafting high-converting brand voice and copy for major names like Anthropologie, Ulta Beauty, Soft Surroundings, and M.Gemi. Now, she’s helpin...
