Connecting with consumer values and understanding buying behavior.

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Rooted In Tomorrow

Land O'Lakes, Inc.

48 episodes

1 week ago

A special Tuesday release as we kick off season six of Rooted In Tomorrow. Recorded live at Land O’Lakes headquarters, this special episode features Senior VP and lifelong dairy farmer Pete Kappelman as he explores today’s farm economy, cooperative resilience, and the future of U.S. agriculture. From surviving barn fires to navigating market volatility, Pete shares powerful insights on rural community strength, ag policy, and the economic forces shaping dairy and grain farming in 2025. ...

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Connecting with consumer values and understanding buying behavior.

Rooted In Tomorrow

35 minutes

1 year ago

Connecting with consumer values and understanding buying behavior.

Send us a text In this episode, Land O’Lakes Senior Vice President and Chief Strategy Officer Jason Trusley joins host Kim Olson. Inside baseball? Not here. We try to break down the path forward for our cooperative system and what it will take for us to continue supporting America’s farmers, ag retailers, communities, and consumers for another 100 years. Check out Rootedintomorrow.com for more stories of incredible farmers! Follow Land O'Lakes Inc at: Facebook: www.facebook.com/LandOLakesInc...