2025. Well, that was really something. From AI hype cycles to real-world deployments, from pilot purgatory to systems that actually shipped, 2025 gave the robotics and automation industry plenty to talk about. Join Mandy Dwight, Forest Lee, and Catherine O’Connor for a year-end ROS Goss recap as they break down the trends that truly shaped the industry this year. What moved the needle, what fell flat, and what lessons founders, operators, and marketers are carrying into the next chapter. And ...
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2025. Well, that was really something. From AI hype cycles to real-world deployments, from pilot purgatory to systems that actually shipped, 2025 gave the robotics and automation industry plenty to talk about. Join Mandy Dwight, Forest Lee, and Catherine O’Connor for a year-end ROS Goss recap as they break down the trends that truly shaped the industry this year. What moved the needle, what fell flat, and what lessons founders, operators, and marketers are carrying into the next chapter. And ...
Rethinking Baxter: How Branding and Culture Changed the Robotics Industry
ROS Goss
49 minutes
2 months ago
Rethinking Baxter: How Branding and Culture Changed the Robotics Industry
A lot of people remember the robot. Fewer remember how a word – cobot – quietly rewired an industry. We bring together former Rethink Robotics colleagues, Ann Whittaker, Sue Sokoloski, and Mandy Dwight, to unpack the real story behind Baxter’s influence: the language that made new tech feel safe, the culture that rewarded questions over ego, and the bold moments when transparency mattered. This episode discusses the breakthrough of collaborative robots – someone named the space, taught ...
ROS Goss
2025. Well, that was really something. From AI hype cycles to real-world deployments, from pilot purgatory to systems that actually shipped, 2025 gave the robotics and automation industry plenty to talk about. Join Mandy Dwight, Forest Lee, and Catherine O’Connor for a year-end ROS Goss recap as they break down the trends that truly shaped the industry this year. What moved the needle, what fell flat, and what lessons founders, operators, and marketers are carrying into the next chapter. And ...
