We get deep into the human psyche in Episode 14 as we take a look at purchasing habits and trends.

Winning over new customers and allocating marketing budgets is a science of its own - suppliers must evaluate what's happening where and whom is doing what with their parts needs.

Do loyalty and customer service still play their parts? If so, how? Push play to find out..

Got a question? Get in direct contact on podast@alpine.aero