In this episode, Adam chats with Bruce Craig about his transition from architect to fitness innovator. Bruce shares insights into his experience with the "Lord of the Fries" vegan franchise, the rise of virtual reality in fitness, and the gamified VR workout program, XOR. They discuss the growing impact of tech on fitness, the potential for virtual physiotherapy, and how VR can boost motivation through gamification. Plus, they dive into the challenges of a high-tech fitness world and the changing landscape of nutrition, all while sparking a few laughs.