Amy Errett is the Founder and CEO of Madison Reed, which offers award-winning hair color free from harmful ingredients and is sold online and in its Hair Color Bars. Amy’s founding of Madison Reed followed a successful career in finance and past role as a CEO.

Using her career as background, Amy discusses:

• The role curiosity played in her success and the founding of Madison Reed;
• How mission factors into building winning brands; and
• How to find your personal “north star” to develop a mission.

Amy then discusses Madison Reed's investment in women's sports sponsorships to explore:

• The unique approach Madison Reed takes in partnering with athletes to foster female entrepreneurship;
• The impact and value Madison Reed’s women’s sports partnerships have driven for the company;
• The marketing surprises Madison Reed has encountered in sponsoring women's sports; and
• Guidance for companies, athletes and teams in curating impactful sports sponsorships.

Learn about Madison Reed's sports sponsorships here.

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