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Ruling Sports
Alicia Jessop
89 episodes
2 weeks ago
Founder of Ruling Sports and sport industry leader, Alicia Jessop, interviews top athletes, entrepreneurs and innovators to gain insights into lives well-lived. Each episode explores the strategies that inspiring people utilized to overcome obstacles, achieve goals and attain unprecedented success in their spheres of influence. The Ruling Sports podcast exists to provide listeners with accessible and employable tactics from fascinating leaders that they can utilize to enhance their lives, health, careers, finances and relationships.
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Sports
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All content for Ruling Sports is the property of Alicia Jessop and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.
Founder of Ruling Sports and sport industry leader, Alicia Jessop, interviews top athletes, entrepreneurs and innovators to gain insights into lives well-lived. Each episode explores the strategies that inspiring people utilized to overcome obstacles, achieve goals and attain unprecedented success in their spheres of influence. The Ruling Sports podcast exists to provide listeners with accessible and employable tactics from fascinating leaders that they can utilize to enhance their lives, health, careers, finances and relationships.
Show more...
Sports
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88. Madison Reed CEO Amy Errett - The Playbook For Women's Sports Sponsorship
Ruling Sports
45 minutes 7 seconds
1 month ago
88. Madison Reed CEO Amy Errett - The Playbook For Women's Sports Sponsorship

Amy Errett is the Founder and CEO of Madison Reed, which offers award-winning hair color free from harmful ingredients and is sold online and in its Hair Color Bars. Amy’s founding of Madison Reed followed a successful career in finance and past role as a CEO.

Using her career as background, Amy discusses:

  • The role curiosity played in her success and the founding of Madison Reed;
  • How mission factors into building winning brands; and
  • How to find your personal “north star” to develop a mission.


Amy then discusses Madison Reed's investment in women's sports sponsorships to explore:

  • The unique approach Madison Reed takes in partnering with athletes to foster female entrepreneurship;
  • The impact and value Madison Reed’s women’s sports partnerships have driven for the company;
  • The marketing surprises Madison Reed has encountered in sponsoring women's sports; and
  • Guidance for companies, athletes and teams in curating impactful sports sponsorships.


Learn about Madison Reed's sports sponsorships here.

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Ruling Sports
Founder of Ruling Sports and sport industry leader, Alicia Jessop, interviews top athletes, entrepreneurs and innovators to gain insights into lives well-lived. Each episode explores the strategies that inspiring people utilized to overcome obstacles, achieve goals and attain unprecedented success in their spheres of influence. The Ruling Sports podcast exists to provide listeners with accessible and employable tactics from fascinating leaders that they can utilize to enhance their lives, health, careers, finances and relationships.