Marketing expert and thinker-outside-the-box, Rory Sutherland is here with his Five Brilliant Things and they all begin with the letter C: Consumerism, Contradictions, Cars, Commuter Towns, Cornbread and the Commonwealth.  You’ll notice that’s more than five things, which typifies this episode. The ideas and conversation flowing out of Rory and Russell was abundant and it’s one of the most densely packed interesting shows we’ve made in ages.  If you are sparked off by the way Rory thinks then you can get a real schooling in unconventional thinking by enrolling on Rory’s Masters Course. It’s a distance learning course with Rory himself that teaches you new ways to approach problems and think in a creative and unexpected fashion. Follow this link to find out more and enrol.  Also there are still a handful of tickets left for Russell’s brand new tour show ‘Don’t Tell The Algorithm’. There are shows across the whole UK in 2026: You can book tickets at https://www.russell-howard.co.uk Producer: Dan Atkinson Line Producer: Daisy Knight Exec Producer: James Taylor Composer: Fat Lady Music Learn more about your ad choices. Visit podcastchoices.com/adchoices