In this episode, Ruth dives into why traditional goal-setting often fails - especially for women 40+ and how progress-based goals can help you finally stay consistent.

If you’ve ever started strong, lost momentum, and felt frustrated that life keeps getting in the way, this one’s for you. You’ll learn:
✨ Why outcome-focused goals don’t work long term
✨ How to set progress-based goals that fit real life (even when you’re busy)
✨ The 3-step approach: Direction, Definition & Review
✨ The science behind motivation, self-efficacy, and habit building
✨ Real examples from Ruth’s own life and coaching inside The No Crap Cake Method

You’ll leave this episode knowing exactly how to set realistic, flexible goals that build confidence, keep you motivated, and actually last.

💛 Follow Ruth on Instagram: https://instagram.com/ruthmacfit