Send us a text Guest: Dave Boyce, Executive Chairman & EVP of Product at Winning by Design -- Most SaaS companies are still built to sell. Today’s buyers want to activate, experience value, and decide on their own. In this episode, Dave Boyce, Executive Chairman and EVP of Product at Winning by Design, joins host Ken Lempit to explain why SaaS GTM is shifting from lead handoffs to self-service activation, AI-driven automation, and system-based growth. Dave shares why PLG isn’...
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Send us a text Guest: Dave Boyce, Executive Chairman & EVP of Product at Winning by Design -- Most SaaS companies are still built to sell. Today’s buyers want to activate, experience value, and decide on their own. In this episode, Dave Boyce, Executive Chairman and EVP of Product at Winning by Design, joins host Ken Lempit to explain why SaaS GTM is shifting from lead handoffs to self-service activation, AI-driven automation, and system-based growth. Dave shares why PLG isn’...
Ep. 164 - Voice, AI & the Future of SaaS: Productivity, Innovation, and Risk
SaaS Backwards - Reverse Engineering SaaS Success
48 minutes
8 months ago
Ep. 164 - Voice, AI & the Future of SaaS: Productivity, Innovation, and Risk
Guests: Ken Lempit, James Ollerenshaw, and Rob Curtis Voice is the new frontier in SaaS — but are we ready for the implications? In the third episode of our AI Series, Ken Lempit is joined again by James Ollerenshaw and Rob Curtis to explore how voice and AI are colliding to transform the way B2B SaaS companies operate — from the way products are built and sold to how customers are supported. We dive into: The shift to voice-first interfaces and its implications for product designReal-world u...
SaaS Backwards - Reverse Engineering SaaS Success
Send us a text Guest: Dave Boyce, Executive Chairman & EVP of Product at Winning by Design -- Most SaaS companies are still built to sell. Today’s buyers want to activate, experience value, and decide on their own. In this episode, Dave Boyce, Executive Chairman and EVP of Product at Winning by Design, joins host Ken Lempit to explain why SaaS GTM is shifting from lead handoffs to self-service activation, AI-driven automation, and system-based growth. Dave shares why PLG isn’...
