Send us a text Guest: Dave Boyce, Executive Chairman & EVP of Product at Winning by Design -- Most SaaS companies are still built to sell. Today’s buyers want to activate, experience value, and decide on their own. In this episode, Dave Boyce, Executive Chairman and EVP of Product at Winning by Design, joins host Ken Lempit to explain why SaaS GTM is shifting from lead handoffs to self-service activation, AI-driven automation, and system-based growth. Dave shares why PLG isn’...
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Send us a text Guest: Dave Boyce, Executive Chairman & EVP of Product at Winning by Design -- Most SaaS companies are still built to sell. Today’s buyers want to activate, experience value, and decide on their own. In this episode, Dave Boyce, Executive Chairman and EVP of Product at Winning by Design, joins host Ken Lempit to explain why SaaS GTM is shifting from lead handoffs to self-service activation, AI-driven automation, and system-based growth. Dave shares why PLG isn’...
Ep. 184 - Why Traditional SaaS GTM Collapses in a Self-Service World
SaaS Backwards - Reverse Engineering SaaS Success
34 minutes
6 days ago
Ep. 184 - Why Traditional SaaS GTM Collapses in a Self-Service World
Send us a text Guest: Dave Boyce, Executive Chairman & EVP of Product at Winning by Design -- Most SaaS companies are still built to sell. Today’s buyers want to activate, experience value, and decide on their own. In this episode, Dave Boyce, Executive Chairman and EVP of Product at Winning by Design, joins host Ken Lempit to explain why SaaS GTM is shifting from lead handoffs to self-service activation, AI-driven automation, and system-based growth. Dave shares why PLG isn’...
SaaS Backwards - Reverse Engineering SaaS Success
Send us a text Guest: Dave Boyce, Executive Chairman & EVP of Product at Winning by Design -- Most SaaS companies are still built to sell. Today’s buyers want to activate, experience value, and decide on their own. In this episode, Dave Boyce, Executive Chairman and EVP of Product at Winning by Design, joins host Ken Lempit to explain why SaaS GTM is shifting from lead handoffs to self-service activation, AI-driven automation, and system-based growth. Dave shares why PLG isn’...
