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SaaS CMO Pro
William Macaitis
40 episodes
1 month ago
I've worked at a lot of companies in my life. And the ones that absolutely dominated all had one thing in common. They ruthlessly prioritized. The best one that did this was Salesforce. I'll share some of the secrets we used there that I believe created incredible focus and allowed us to dominate the competition. Learn marketing + watch full video at πŸš€ Saascmopro.com πŸš€
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Marketing
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I've worked at a lot of companies in my life. And the ones that absolutely dominated all had one thing in common. They ruthlessly prioritized. The best one that did this was Salesforce. I'll share some of the secrets we used there that I believe created incredible focus and allowed us to dominate the competition. Learn marketing + watch full video at πŸš€ Saascmopro.com πŸš€
Show more...
Marketing
Technology,
Business,
Careers
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πŸ”‘ Two words took Zendesk from zero to IPO πŸš€
SaaS CMO Pro
8 minutes
1 year ago
πŸ”‘ Two words took Zendesk from zero to IPO πŸš€
I had the great pleasure of working with a spectacular team at Zendesk. I joined at an early stage (about 65 people) and came on as their first CMO. I built out the marketing team and in a couple years we took Zendesk IPO. We had a guiding principle at Zendesk and it could be distilled into two words: Beautifully Simple. This video dives into how those two words manifested into practical strategy that helped propel Zendesk to huge heights.=============================&n...
SaaS CMO Pro
I've worked at a lot of companies in my life. And the ones that absolutely dominated all had one thing in common. They ruthlessly prioritized. The best one that did this was Salesforce. I'll share some of the secrets we used there that I believe created incredible focus and allowed us to dominate the competition. Learn marketing + watch full video at πŸš€ Saascmopro.com πŸš€