I've worked at a lot of companies in my life. And the ones that absolutely dominated all had one thing in common. They ruthlessly prioritized. The best one that did this was Salesforce. I'll share some of the secrets we used there that I believe created incredible focus and allowed us to dominate the competition. Learn marketing + watch full video at 🚀 Saascmopro.com 🚀
All content for SaaS CMO Pro is the property of William Macaitis and is served directly from their servers
with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.
I've worked at a lot of companies in my life. And the ones that absolutely dominated all had one thing in common. They ruthlessly prioritized. The best one that did this was Salesforce. I'll share some of the secrets we used there that I believe created incredible focus and allowed us to dominate the competition. Learn marketing + watch full video at 🚀 Saascmopro.com 🚀
The better (and cheaper) alternative to multi-touch attribution. 🧪📊
SaaS CMO Pro
7 minutes
11 months ago
The better (and cheaper) alternative to multi-touch attribution. 🧪📊
Learn how to use control groups to measure the effectiveness of your marketing efforts with precision. In this video, I’ll share practical examples from my time at Slack, Zendesk, and Salesforce, showing how control groups can help you evaluate ad campaigns, website changes, customer success initiatives, and more. Whether you’re a marketer, CEO, or VC, this simple yet powerful technique can save you money, improve decision-making, and provide definitive proof of ROI—all without expensive attr...
SaaS CMO Pro
I've worked at a lot of companies in my life. And the ones that absolutely dominated all had one thing in common. They ruthlessly prioritized. The best one that did this was Salesforce. I'll share some of the secrets we used there that I believe created incredible focus and allowed us to dominate the competition. Learn marketing + watch full video at 🚀 Saascmopro.com 🚀
