Building an App Marketplace and Why It Matters

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SaaS Connect - SaaS Partnerships & SaaS Leaders

Cloud Software Association

148 episodes

5 days ago

All your questions answered for SaaS Partnerships & Leaders. From zero to hero, we will help you meet your revenue and other goals as you build an ecosystem to win your market. Brought to you by the Cloud Software Association, the 4000+ SaaS partnership leaders who are building the market for cloud software distribution. Join us free at https://www.cloudsoftwareassociation.com/join Join us in person this November 9-10 in San Francisco for the one and only conference for SaaS partnership leaders. http://SaaSconnect.org

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Building an App Marketplace and Why It Matters

SaaS Connect - SaaS Partnerships & SaaS Leaders

51 minutes 8 seconds

2 years ago

Building an App Marketplace and Why It Matters

On this episode, Cody Sunkel, Co-Founder & VP of Growth at Partner Fleet — a platform that powers partner marketplaces — and Katy Spalding, Product Manager, Developer Platform and Ecosystem at Clari — a revenue platform that improves efficiency, predictability and growth — talk about building an app marketplace.

This is a pertinent discussion because integrations are fast becoming one of the top buyer considerations. In fact, a company’s marketplace is often one of the top three most visited web assets.

Cody and Katy speak about why ecosystems matter, how to build an app marketplace and the three phases of building ecosystems on top of open platforms. They also discuss why it’s worth it for companies to build an ecosystem and then consequentially an app marketplace.

Other topics covered are: getting buy-in, tactics for building a marketplace, the right time to platform, technical prerequisites and business considerations, best practices for building a marketplace, marketing your marketplace and managing partnerships.

Cody Sunkel - https://www.linkedin.com/in/cody-sunkel/ Partner Fleet - https://www.linkedin.com/company/partnerfleet/

Katy Spalding - https://www.linkedin.com/in/katy-spalding-81497191/ Clari - https://www.linkedin.com/company/clari/

Resources mentioned:

Snowflake - https://www.snowflake.com/en/ Gainsight - https://www.gainsight.com/

Note: SaaS Connect 2023 will take place in San Francisco April 19th and 20th. If you would like to be a sponsor, please contact us at admin@cloudsoftwareassociation.com for information.

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