Building an Ecosystem Marketplace

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SaaS Connect - SaaS Partnerships & SaaS Leaders

Cloud Software Association

148 episodes

5 days ago

All your questions answered for SaaS Partnerships & Leaders. From zero to hero, we will help you meet your revenue and other goals as you build an ecosystem to win your market. Brought to you by the Cloud Software Association, the 4000+ SaaS partnership leaders who are building the market for cloud software distribution. Join us free at https://www.cloudsoftwareassociation.com/join Join us in person this November 9-10 in San Francisco for the one and only conference for SaaS partnership leaders. http://SaaSconnect.org

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Building an Ecosystem Marketplace

SaaS Connect - SaaS Partnerships & SaaS Leaders

26 minutes 53 seconds

2 years ago

Building an Ecosystem Marketplace

On this episode, Sue Fernand, Sr. Director of Business Development and Alliances at 8x8, talks about building an ecosystem marketplace.

Taking inspiration from the trailblazing success of Salesforce, Sue outlines the fundamental principles and best practices for developing a thriving ecosystem. By carefully selecting partners whose products complement and enhance the core offering, businesses can create a cohesive ecosystem that truly addresses customer needs.

While navigating the intricacies of establishing an ecosystem, Sue advises starting with a lightweight and simple program. Avoiding complex integrations in the initial stages allows businesses to identify successful approaches and areas for improvement, paving the way for a more comprehensive ecosystem later on.

Sue also emphasizes the importance of nurturing a culture of collaboration within the ecosystem community. Encouraging partners to work together, especially when their solutions complement one another, can lead to mutually beneficial collaborations and bolster customer satisfaction.

There is immense potential for ecosystem marketplaces to drive innovation, enhance customer experiences and foster mutually beneficial partnerships. By implementing Sue’s practical advice and strategic insights, businesses can successfully navigate the ecosystem landscape and thrive in today’s interconnected business world.

Resources mentioned:

Sue Fernand -

https://www.linkedin.com/in/suefernand/

⁠8x8⁠ | LinkedIn -

https://www.linkedin.com/company/8x8/

8x8 | Website -

https://www.8x8.com/

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