Growing Partnerships Through Integrations

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SaaS Connect - SaaS Partnerships & SaaS Leaders

Cloud Software Association

148 episodes

5 days ago

All your questions answered for SaaS Partnerships & Leaders. From zero to hero, we will help you meet your revenue and other goals as you build an ecosystem to win your market. Brought to you by the Cloud Software Association, the 4000+ SaaS partnership leaders who are building the market for cloud software distribution. Join us free at https://www.cloudsoftwareassociation.com/join Join us in person this November 9-10 in San Francisco for the one and only conference for SaaS partnership leaders. http://SaaSconnect.org

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Growing Partnerships Through Integrations

SaaS Connect - SaaS Partnerships & SaaS Leaders

32 minutes 57 seconds

2 years ago

Growing Partnerships Through Integrations

On this episode, Mark Brigman, CEO at PARTNERNOMICS, and Brian Hattaway, Founder & Innovation Leader at IOLITE Solutions and Owner of ProCore Resource Group, discuss growing partnerships through integrations and building efficient partnership management systems to increase revenue.

The discussion centers on reference architecture (what’s needed to make partnerships work), partnering systems and concepts around the theory of partnerships.

Mark and Brian go into detail about which systems should be the anchor point for partnership data and why. They also talk about the problem of CRMs not being built for partnership management, and why they don’t work for partnership management when used out of the box.

They dig under the API hood and discuss third-party tools which aren't capable of providing the nuanced information needed to efficiently manage integrations — essentially, it becomes a data modeling question: “Do we have the right data that we can exchange between these partners?”

Mark and Brian chat about the difference between unidirectional and bidirectional APIs, and the advantage of bidirectional footing.

Mark Brigman - https://www.linkedin.com/in/markbrigman/

PARTNERNOMICS - https://www.linkedin.com/company/partnernomics/

Brian Hattaway - https://www.linkedin.com/in/brian-hattaway-7850761/

IOLITE Solutions - https://www.linkedin.com/company/iolite-solutions/

ProCore Resource Group - https://www.linkedin.com/company/procore-resource-group/ Thank you to our amazing podcast team at Content Allies. Want to launch your own B2B revenue-generating podcasts? Contact them at https://ContentAllies.com.

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