Growing with Integrations

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SaaS Connect - SaaS Partnerships & SaaS Leaders

Cloud Software Association

148 episodes

5 days ago

All your questions answered for SaaS Partnerships & Leaders. From zero to hero, we will help you meet your revenue and other goals as you build an ecosystem to win your market. Brought to you by the Cloud Software Association, the 4000+ SaaS partnership leaders who are building the market for cloud software distribution. Join us free at https://www.cloudsoftwareassociation.com/join Join us in person this November 9-10 in San Francisco for the one and only conference for SaaS partnership leaders. http://SaaSconnect.org

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Growing with Integrations

SaaS Connect - SaaS Partnerships & SaaS Leaders

24 minutes 25 seconds

2 years ago

Growing with Integrations

On this episode, Krish Ramineni, CEO at Fireflies.ai, gives his perspective on building product partnerships through integrations as a key growth driver for businesses.

There is great value in integrations for both existing customers and new users. Integrations should align with the customer's workflow, enhancing their experience and creating value. Integrations can act as a strategic moat, contributing to engagement, retention and monetization.

Practical strategies for leveraging integrations include partnering with established brands, engaging in co-marketing initiatives and tapping into the existing reseller ecosystems of product partners.

There are long-term benefits to integrating with partners, including early access to features and strategic product differentiation. Careful partner selection is critical, and it’s important to consider factors like ICP matching, customer overlap and the quality of APIs.

Resources mentioned:

Krish Ramineni⁠ -

https://www.linkedin.com/in/krishramineni/

Fireflies.ai | LinkedIn -

https://www.linkedin.com/company/fireflies-inc/

Fireflies.ai | Website -

https://fireflies.ai/

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