Strategies for Partnering With Cloud Providers

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SaaS Connect - SaaS Partnerships & SaaS Leaders

Cloud Software Association

148 episodes

5 days ago

All your questions answered for SaaS Partnerships & Leaders. From zero to hero, we will help you meet your revenue and other goals as you build an ecosystem to win your market. Brought to you by the Cloud Software Association, the 4000+ SaaS partnership leaders who are building the market for cloud software distribution. Join us free at https://www.cloudsoftwareassociation.com/join Join us in person this November 9-10 in San Francisco for the one and only conference for SaaS partnership leaders. http://SaaSconnect.org

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Strategies for Partnering With Cloud Providers

SaaS Connect - SaaS Partnerships & SaaS Leaders

43 minutes 25 seconds

2 years ago

Strategies for Partnering With Cloud Providers

On this episode, Andrew Porter, Principal — Alliances & Ecosystems at Pariveda, and Sophie Zugnoni, Senior Director — Cloud Sales at Hazelcast, talk about tips and strategies for partnering with cloud providers.

Pariveda is a consulting firm that solves complex technology and business problems, while Hazelcast is a real-time stream processing platform for building applications for taking action on data immediately.

The discussion focuses on the three partnership angles, co-selling with an ISV, cloud marketplaces, which roles should work with partners, integrations from a SaaS perspective, co-marketing and metrics for measuring how effective co-marketing is, standing out from competitors, and executive alignment.

Andrew Porter - https://www.linkedin.com/in/andrewsporter/

Sophie Zugnoni - https://www.linkedin.com/in/sophiezugnoni/

Note: SaaS Connect 2023 will take place in San Francisco April 19th and 20th. If you would like to be a sponsor, please contact us at admin@cloudsoftwareassociation.com for information.

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