What are the key strategies that SaaS companies are using to fine-tune growth efficiency and cost management in a challenging market? In today's conversation, we dive into the strategies that SaaS companies are using to improve EBITDA margins in 2024.
Lauren Kelley – CEO and Founder of OPEXEngine by Bain & Company – breaks down how companies are navigating a slower-growth environment by tightening cost management, refining the balance between new customer acquisition and account management by using benchmarks to identify the greatest opportunities for improvement.
As the market remains uncertain and sales cycles have lengthened for many, top SaaS players are still finding ways to optimize resources while maintaining growth, profitability, and strong valuations.
Lauren shares actionable insights on how successful SaaS companies are staying competitive – from enhancing sales productivity to aligning R&D efforts with your GTM strategy and shifting customer demands.