In this episode of the SaaS Operators Podcast, we sat down with Laura Lalonde, founder and CEO of Gridbank, to unpack how she built a global marketplace for authentic, phone-shot content. Laura shares how her experience running creative for a gaming company spending millions per month on advertising led her to spot the demand for real, user-shot video before it was mainstream.
She describes how Gridbank pays creators for video content, using data to incentive supply that meets user demand, and has stayed profitable by focusing on one clear idea. We talk about why AI-generated content has only fueled Gridbank’s growth, how browsing real videos feels better prompting synthetic ones, and Laura’s vision to make uploading to Gridbank as natural as posting to social media.