In this episode of the SaaS Operators Podcast, we talk about how Fermat is building AI search analytics and optimization as an acquisition channel for FERMAT. Rishabh explains how a free AI search product is compatible with a premium saas product that starts at $500 a month, why monitoring should be priced at zero, and how the real value is in workflows that generate shoppable, LLM friendly content.We get into how AI search outcompetes gray and black hat SEO tactics, how models like ChatGPT, Gemini, Claude and Grok actually rank products, and what it means to win with truthful “white hat” content. The episode ends by looking at the end of chat first AI, FERMAT’s agentic AI search product that feels more like a hot or not UI than a prompt box, and what operators should be building now if they want their SaaS products to be competitive in the future.