E34: Software Enabled Agencies with Taylor Holiday

https://is1-ssl.mzstatic.com/image/thumb/Podcasts221/v4/6f/9a/41/6f9a415d-4e8a-a0c2-354f-9a91b4c88562/mza_12079445008685136516.jpg/600x600bb.jpg

SAAS Operators

38 episodes

1 day ago

3 CEOs from some of the fastest growing software brands and Jack trying to get as much information out of them as possible.

Business

RSS

All content for SAAS Operators is the property of SAAS Operators and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.

3 CEOs from some of the fastest growing software brands and Jack trying to get as much information out of them as possible.

Business

https://d3t3ozftmdmh3i.cloudfront.net/staging/podcast_uploaded_nologo/43431930/43431930-1744736889580-06258ebaabaef.jpg

E34: Software Enabled Agencies with Taylor Holiday

SAAS Operators

44 minutes 28 seconds

1 month ago

E34: Software Enabled Agencies with Taylor Holiday

In this episode of the SaaS Operators Podcast, we talk to Taylor Holiday, the Founder & CEO of Common Thread Collective, about the line between ecom SaaS and marketing agency services.
Taylor explains how CTC evolved from an agency into a software enabled service business, why he doesn't call it a software company, and how a single growth map spreadsheet became their operating system. We talk about the differences in gross margin, NRR, and risk of ruin. Why agencies can actually have better unit economics than many SaaS companies, and why PE quietly loves marketing services.
The episode closes on packaging and positioning, when to sell what you do as software versus service, and the very real arbitrage for operators building “Seans”, Software Enabled Agencies.