#36 - Don’t Knee-Jerk Your Pricing – A SaaS Strategy Talk with James D. Wilton

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SaaS Sales Simplified Podcast - The 3-Pronged-Approach to SaaS Sales

Michael Feichtner

53 episodes

18 hours ago

Welcome to the SaaS Sales Simplified Podcast, where my job is to ensure you're using a 3-Pronged Approach to SaaS Sales. A proven framework for SaaS sales success that transforms how you engage, nurture, and close enterprise deals. Every SaaS buyer moves through the same predictable journey—three phases, two critical turning points, and three decision forces that shift in importance along the way. The SaaS Decision Cycle isn't just a model—it's a lens. It shows you where your buyer is mentally, emotionally, and tactically—so you can meet them there and move the deal forw // Michael Feichtner

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#36 - Don’t Knee-Jerk Your Pricing – A SaaS Strategy Talk with James D. Wilton

SaaS Sales Simplified Podcast - The 3-Pronged-Approach to SaaS Sales

53 minutes 6 seconds

8 months ago

#36 - Don’t Knee-Jerk Your Pricing – A SaaS Strategy Talk with James D. Wilton

Hello SaaS Sales Rep,

This episode is a conversation with James D. Wilton. James has more than 12 years of experience consulting in the XaaS industry on the subject of pricing. He is the author of Capturing Value and the founder of Monevate, where he helps SaaS companies unlock growth through smarter pricing strategies. With deep expertise in monetization, James brings a fresh, structured approach to turning pricing into a growth lever. He definitely helps us simplify SaaS pricing and offers guidance on how not to make knee-jerk decisions—something he mentions a few times throughout the episode. Enjoy listening.

// Michael

➕ More from James D. Wilton:

You can explore James D. Wilton's work through the following resources:

Monevate: As the Founder and Managing Partner of Monevate, James offers monetization and pricing strategy consulting services, specializing in Tech and SaaS pricing. www.monevate.com
Capturing Value: James is the author of "Capturing Value: The Definitive Guide to Transforming SaaS Pricing and Unshackling Growth," a comprehensive guide on SaaS pricing strategies. www.capturingvalue.com
LinkedIn Profile: For professional updates and insights, you can connect with James on LinkedIn. LinkedIn
Interviews and Podcasts: James has shared his expertise in various interviews and podcasts, such as:

➕ More of my work can be found here:

You can find more of my content on:

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// Michael Feichtner