Welcome to the SaaS Sales Simplified Podcast, where my job is to ensure you're using a 3-Pronged Approach to SaaS Sales. A proven framework for SaaS sales success that transforms how you engage, nurture, and close enterprise deals. Every SaaS buyer moves through the same predictable journey—three phases, two critical turning points, and three decision forces that shift in importance along the way. The SaaS Decision Cycle isn't just a model—it's a lens. It shows you where your buyer is mentally, emotionally, and tactically—so you can meet them there and move the deal forw // Michael Feichtner