Hello SaaS Sales Rep,
In this Episode, Episode #39 – The Referral Effect. You will learn how to Earn the Benefit of the Doubt - Without Starting from Scratch.
Not every prospect comes through a cold call or a forgotten form. Some arrive with trust already built—in the form of a referral. In this episode, we dive into the mindset of The Relationship Seeker: the buyer who comes to you because someone they trust said, “You should talk to these guys.”
You’ll learn how to reinforce borrowed trust, tell a tight customer story that makes your value feel inevitable, and earn the benefit of the doubt—fast. Because with referrals, the conversation already started. Your job is to carry it forward, with proof.
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// Michael Feichtner