You’ve got a Champion. The trial’s underway. Things look good—until their team sees the product… and the skepticism kicks in.
In this episode of SaaS Simplified, we tackle one of the most common trial-phase blockers: internal resistance.
From my 12 years in B2B SaaS, I’ve seen this moment stall countless deals—but it doesn’t have to. Instead of getting defensive, you’ll learn how to equip your Champion with a short, specific Customer Story they can use to build buy-in and keep the pilot moving.
We’ll break down three versions of the same story—unspecific, specific, and 15-second—and show you exactly how to turn team doubt into forward momentum.
If you’ve ever heard the words “not another tool…”, this one’s for you.
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// Michael Feichtner