You’ve cleared the trial. The team is aligned. Your Champion is pushing.

But the Decider? They’re stuck on price.

In this final episode of the Customer Stories series, we meet The Budget Guardian—the stakeholder who sees the value, but still hesitates because the investment feels risky.

In SaaS Simplified Episode #45, you’ll learn how to reframe cost as return using short, specific Customer Stories that connect pricing to measurable outcomes. We’ll break down three versions of the same story—unspecific, specific, and 15-second—and show you how to guide the Decider to think in trade-offs, not totals.

If you’ve ever heard, “I’m not sure this clears the bar for this quarter,”—this is the episode that helps you clear it with confidence.