Your buyer’s ready to move—quickly.
The only problem? They’re choosing the wrong version.
In this episode of SaaS Simplified, we meet The Fast Evaluator—a prospect who’s decisive, confident, and ready to buy... but only the public version of your product.
You’ll learn how to use a Crossing Statement to guide them toward the Enterprise tier—without slowing the deal. We’ll break down a 5-part message that introduces a critical feature, paints the upside, highlights hidden risks, and ends with a reflection-based question.
If your buyers are moving fast—and you want to keep that momentum while protecting long-term value—this episode gives you the language to do both.
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// Michael Feichtner