Dan Balcauski speaks with Yaniv Makover, CEO and co-founder of Anyword, about the evolution of AI in content creation and marketing. They discuss the impact of ChatGPT, the competitive landscape of SaaS AI copywriting tools, and the strategic differentiation Anyword employs. Yaniv shares insights on the necessity for enterprises to integrate AI, the challenges teams face in AI adoption, and the role of data integration for improved marketing performance. They explore how AI is transforming ma...
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Dan Balcauski speaks with Yaniv Makover, CEO and co-founder of Anyword, about the evolution of AI in content creation and marketing. They discuss the impact of ChatGPT, the competitive landscape of SaaS AI copywriting tools, and the strategic differentiation Anyword employs. Yaniv shares insights on the necessity for enterprises to integrate AI, the challenges teams face in AI adoption, and the role of data integration for improved marketing performance. They explore how AI is transforming ma...
Harnessing the Power of Usage-based Pricing with Adam Howatson, CEO of LogiSense
SaaS Scaling Secrets
1 hour 14 minutes
10 months ago
Harnessing the Power of Usage-based Pricing with Adam Howatson, CEO of LogiSense
Dan Balcauski speaks with Adam Howatson, CEO of LogiSense. They discuss Adam's extensive journey in software, from founding his first company in high school to leading LogiSense. The conversation delves into the complexities of usage-based and outcome-based monetization, which LogiSense specializes in, and how it aids major enterprises. Adam shares practical examples, the advantages of transitioning to such models, and the necessary organizational changes. They also explore how Gen AI impacts...
SaaS Scaling Secrets
Dan Balcauski speaks with Yaniv Makover, CEO and co-founder of Anyword, about the evolution of AI in content creation and marketing. They discuss the impact of ChatGPT, the competitive landscape of SaaS AI copywriting tools, and the strategic differentiation Anyword employs. Yaniv shares insights on the necessity for enterprises to integrate AI, the challenges teams face in AI adoption, and the role of data integration for improved marketing performance. They explore how AI is transforming ma...
