Hello SaaS Sales Rep,
When prospects enter the Evaluation phase, doubt creeps in—“Does this really work for us?” In this episode, we tackle one of the trickiest points in the SaaS Decision Cycle: overcoming skepticism about industry relevance and past failed solutions.
You’ll learn how to use Bridging Statements to turn hesitation into curiosity and trust. We break down the three key ingredients of every powerful Bridging Statement:
- Social Proof Signal,
- Major Hurdle Acknowledgement,
- Engagement Question.
🔑 Turn objections into conversations. Build relevance. Win trust.
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// Michael Feichtner