The trial kicked off strong. But now? Your Champion is quiet. Usage is low. Momentum is fading.

In this episode of SaaS Simplified, we meet The Drifting Champion—the buyer who believed early, but is now buried in internal noise and losing steam.

You’ll learn how to use a mid-trial Crossing Statement to reconnect value to action—without pushing, repeating discovery, or sounding desperate. We’ll walk through how to:

• Highlight a feature the buyer already has access to
• Reframe value as a fast win—not a full rollout
• Use a coaching-style question to re-engage the Champion

If you’ve ever had a trial fizzle because nobody made the next move, this episode gives you the exact message to bring it back to life.

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// Michael Feichtner