Most founders chase a bigger TAM. We make the case for the opposite: pick the smaller, harder market where pain is acute and the bar to win is high. Joined by Arman Eshraghi | Founder and CEO of Qrvey, we unpack how embedded analytics and AI built for multi‑tenant SaaS can outcompete general dashboards, and why education beats advertising when you’re selling a specialised product. We get specific about designing a customer journey that actually sings. Arman’s orchestra metaphor comes to life...
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Most founders chase a bigger TAM. We make the case for the opposite: pick the smaller, harder market where pain is acute and the bar to win is high. Joined by Arman Eshraghi | Founder and CEO of Qrvey, we unpack how embedded analytics and AI built for multi‑tenant SaaS can outcompete general dashboards, and why education beats advertising when you’re selling a specialised product. We get specific about designing a customer journey that actually sings. Arman’s orchestra metaphor comes to life...
Personalisation at Scale: Cold email lessons from billions sent
SaaS Stories
37 minutes
3 months ago
Personalisation at Scale: Cold email lessons from billions sent
"The volume game is over." These powerful words from Jeremy Chatelaine, founder and CEO of QuickMail, set the tone for a conversation that challenges everything you thought you knew about cold outreach. After sending billions of emails over the past decade, Jeremy has discovered what truly works—and it's not what most "influencers" are teaching. The secret starts with a fundamental mindset shift: send emails people actually want to receive. This means thinking from your recipient's perspecti...
SaaS Stories
Most founders chase a bigger TAM. We make the case for the opposite: pick the smaller, harder market where pain is acute and the bar to win is high. Joined by Arman Eshraghi | Founder and CEO of Qrvey, we unpack how embedded analytics and AI built for multi‑tenant SaaS can outcompete general dashboards, and why education beats advertising when you’re selling a specialised product. We get specific about designing a customer journey that actually sings. Arman’s orchestra metaphor comes to life...
