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SaaS Stories
Joana Inch
63 episodes
1 week ago
Most founders chase a bigger TAM. We make the case for the opposite: pick the smaller, harder market where pain is acute and the bar to win is high. Joined by Arman Eshraghi | Founder and CEO of Qrvey, we unpack how embedded analytics and AI built for multi‑tenant SaaS can outcompete general dashboards, and why education beats advertising when you’re selling a specialised product. We get specific about designing a customer journey that actually sings. Arman’s orchestra metaphor comes to life...
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Entrepreneurship
Business,
Marketing
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All content for SaaS Stories is the property of Joana Inch and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.
Most founders chase a bigger TAM. We make the case for the opposite: pick the smaller, harder market where pain is acute and the bar to win is high. Joined by Arman Eshraghi | Founder and CEO of Qrvey, we unpack how embedded analytics and AI built for multi‑tenant SaaS can outcompete general dashboards, and why education beats advertising when you’re selling a specialised product. We get specific about designing a customer journey that actually sings. Arman’s orchestra metaphor comes to life...
Show more...
Entrepreneurship
Business,
Marketing
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Weaponized Intelligence: How one marketer stays ahead of AI
SaaS Stories
46 minutes
4 months ago
Weaponized Intelligence: How one marketer stays ahead of AI
What happens when everyone becomes an AI-powered "thought leader" overnight? How do you cut through the noise when ChatGPT can generate seemingly expert content on any topic? Tyler Lubben, co-founder of multiple SaaS platforms, offers a provocative solution: weaponized intelligence. Tyler's approach turns conventional wisdom on its head. Rather than competing with AI, he exploits its blind spots by harvesting data from places large language models can't access. By scraping Reddit forums, tra...
SaaS Stories
Most founders chase a bigger TAM. We make the case for the opposite: pick the smaller, harder market where pain is acute and the bar to win is high. Joined by Arman Eshraghi | Founder and CEO of Qrvey, we unpack how embedded analytics and AI built for multi‑tenant SaaS can outcompete general dashboards, and why education beats advertising when you’re selling a specialised product. We get specific about designing a customer journey that actually sings. Arman’s orchestra metaphor comes to life...