In this episode of SaaS Therapy, Todd and Casey engage with Sarah Scheibner, a member of the TechSmith Advisory Board, to discuss the importance of customer feedback, change management, and effective communication in software implementation. Sarah shares her experiences with TechSmith and highlights the need for software vendors to prioritize user experience and adapt their strategies to better support end users. The conversation emphasizes the significance of understanding the user perspective and fostering collaboration between vendors and customers to ensure successful software adoption.
Takeaways
- The TechSmith Advisory Board provides valuable insights into customer needs.
- User feedback is crucial for software vendors to improve their products.
- Change management is often overlooked in software implementations.
- Effective communication is key to successful software adoption.
- Vendors should involve end users in the change process.
- Training and support should be prioritized during software rollouts.
- Understanding user experience can lead to better product development.
- Collaboration between vendors and customers enhances software success.
- Change is a constant, and managing it effectively is essential.
- Listening to users can uncover insights that vendors may not see.
Contents
00:00 Intro
2:02 Exploring the TechSmith Advisory Board
5:56 The Importance of Customer Feedback
11:31 Navigating Change Management in Software
18:04 The Role of Change Management in Software Adoption
25:24 Success Stories in Software Implementation
29:15 Learning from Implementation Failures
35:34 The Importance of Communication in Software Projects
40:35 Homework Assignment for Listeners
Resources
Connect with Casey
Connect with Todd
Visit the show page
Get to know BrainStorm
Credits
Show direction: Debra Wilson
Show design: Kensie Smith
Show manager: Jenna Mollinet
