PR isn’t just for big brands with bigger budgets. In this episode, I sit down with Gloria Chou, former U.S. diplomat turned PR strategist, who has helped thousands of small business owners land features in places like Forbes and CNBC—without an agency, without “guru” tactics, and without burning out.
We talk about:
- How Gloria cracked PR from the outside with nothing but cold pitches and courage
- Why your point of view (not your revenue) is what makes you press-worthy
- The real reason visibility feels so tender—especially for women and founders of color
- Burnout, plant medicine, and redefining success beyond “2x every launch”
- The future of PR in an AI world and why access > gatekeeping
If you’ve ever thought, “Who am I to pitch the media?”—this conversation will lovingly call BS on that.
🔥 Next Steps:
- Connect with Gloria on IG @gloriachoupr and DM her the word HEATHER for her free PR masterclass + pitch framework.
- Want to look at the energy behind your visibility and growth? Book a Business Energy Reading with me and let’s meet the soul of your business together.
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