Joe welcomes a longtime friend Matthew Curtis (now leading digital experiences at Ford) for a candid, grounded conversation about burnout, bravery, and becoming. They unpack the shift from achievement-at-all-costs to authentic leadership, the difference between reinvention and rediscovery, and how humility turns empathy into action at work and at home. From therapy and coaching to Viktor Frankl, from office-kitchen anthropology (who really takes the last slice of cake?) to building products p...
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Joe welcomes a longtime friend Matthew Curtis (now leading digital experiences at Ford) for a candid, grounded conversation about burnout, bravery, and becoming. They unpack the shift from achievement-at-all-costs to authentic leadership, the difference between reinvention and rediscovery, and how humility turns empathy into action at work and at home. From therapy and coaching to Viktor Frankl, from office-kitchen anthropology (who really takes the last slice of cake?) to building products p...
05 - Vision in a Bag: How Cedar Valley went national by saying "No."
Sage Against the Machine
36 minutes
1 month ago
05 - Vision in a Bag: How Cedar Valley went national by saying "No."
Ameen Fadel started Cedar Valley with $3,000 and a bottle of his mom’s legendary fattoush dressing. What began as a side hustle in high school has since evolved into a fast-growing national brand; and not by accident. In this episode, Joe and Ameen dive into the mindset shifts, family dynamics, and gut-check moments that led to Cedar Valley’s pivot from salad dressings to pita chip dominance. They explore what it means to scale with focus, why comparison is the thief of joy, and how Ame...
Sage Against the Machine
Joe welcomes a longtime friend Matthew Curtis (now leading digital experiences at Ford) for a candid, grounded conversation about burnout, bravery, and becoming. They unpack the shift from achievement-at-all-costs to authentic leadership, the difference between reinvention and rediscovery, and how humility turns empathy into action at work and at home. From therapy and coaching to Viktor Frankl, from office-kitchen anthropology (who really takes the last slice of cake?) to building products p...
