Send us a text We look back at a standout year and unpack why simplicity, clarity, and alignment made deals close faster and marketing work harder. We share the sales frameworks, marketing rhythms, and leadership habits that will set a stronger foundation for 2026. • simplifying a core promise and message • focusing on ICP fit and problem-led language • replacing bloated pipelines with task-driven CRM • disqualifying fast to speed decisions • using small touches over big-bang campaigns • kee...
All content for Sales & Marketing Playbook: Unleashed is the property of Evan Polin & Craig Andrews and is served directly from their servers
with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.
Send us a text We look back at a standout year and unpack why simplicity, clarity, and alignment made deals close faster and marketing work harder. We share the sales frameworks, marketing rhythms, and leadership habits that will set a stronger foundation for 2026. • simplifying a core promise and message • focusing on ICP fit and problem-led language • replacing bloated pipelines with task-driven CRM • disqualifying fast to speed decisions • using small touches over big-bang campaigns • kee...
Beyond Cold Calls: The Relationship-First Approach to Market Expansion
Sales & Marketing Playbook: Unleashed
24 minutes
8 months ago
Beyond Cold Calls: The Relationship-First Approach to Market Expansion
Send us a text Breaking into new markets demands more than just cold calling and digital prospecting—it requires strategic relationship building. In this episode, we dive deep with Brendan Dodge, networking extraordinaire from VC3, who reveals exactly how he successfully entered the Philadelphia/New Jersey marketplace by leveraging his existing connections. Brendan shares the game-changing mindset shift that transformed his networking approach: switching from "what's in it for me" to "how ca...
Sales & Marketing Playbook: Unleashed
Send us a text We look back at a standout year and unpack why simplicity, clarity, and alignment made deals close faster and marketing work harder. We share the sales frameworks, marketing rhythms, and leadership habits that will set a stronger foundation for 2026. • simplifying a core promise and message • focusing on ICP fit and problem-led language • replacing bloated pipelines with task-driven CRM • disqualifying fast to speed decisions • using small touches over big-bang campaigns • kee...
