As AI tools become more prevalent, real estate and homebuilding professionals face a new challenge: how do you stay authentic while staying visible? In this episode of Sales and Marketing Power Hour, hosts Carol Morgan and Kimberly Mackey sit down with industry leaders Jaime Godwin of Kolter Homes and Kaitlyn Fogle of French Brothers Homes to explore how blogging and vlogging can drive engagement, build credibility, and generate leads—even in an AI-saturated landscape. Kimberly shares how consistent blogging helped her launch and differentiate her brand, proving that authentic content still cuts through the noise. Carol breaks down practical strategies for creating relevant, search-friendly blogs that boost visibility and authority. Jaime offers insights into crafting targeted messages for specific buyer segments, and Kaitlyn shows how genuine, smartphone-shot videos can build trust faster than polished production. Listeners will learn: Why AI can support—but never replace—the human voice in content How consistency in blogging boosts visibility and engagement Why authenticity matters more than perfection in video How tailoring content to buyer personas increases conversions Why blogging shouldn’t be limited to buyers—community content matters, too If you’re looking to strengthen your content strategy and stay ahead of industry trends, this episode is packed with actionable ideas you can implement today.