In a market where waiting means losing, today’s top sales teams are creating their own momentum. In this episode of Sales and Marketing Power Hour, hosts Carol Morgan and Kimberly Mackey explore what it really takes to shift from reactive selling to proactive lead generation. Featuring insights from Mollie Elkman of Group II and Naomi Wright Bellamy of Stevens Fine Homes, this conversation tackles the new expectations for sales advisors: personal branding, content creation, community engagement, targeted digital ads, and authentic storytelling that connects with buyers long before they walk into a model. If you want predictable, profitable sales—not someday, but now—this episode delivers practical strategies you can put into action immediately.